Tourism is one of the world’s most important industries. It employs one in every ten people globally and suppors the livelihoods of hundreds of millions more.

World Tourism Day is celebrated every year on 27th September. It gives us a chance to reflect on how tourism promotes cultural exchange, economic growth, and global understanding. Every year, destinations worldwide open their arms to visitors, sharing the unique stories that make each place special. This year’s theme focuses on Tourism and Peace, reinforcing the importance of sustainable tourism and how it can transform communities.

Brighton, with its quirky charm, stunning seafront, and rich cultural heritage, is a perfect example of how tourism can enrich and sustain a community.

The History of Tourism in Brighton

Tourism plays a huge role in Brighton’s economy. In 2022 alone, we saw an incredible 11.5 million trips to the city.

Brighton’s appeal as a tourist destination goes way back to the 18th century when it evolved from a fishing village into a fashionable seaside resort. Back then, visitors would flock to the city to bathe in seawater, which was believed to have health benefits. When the railways arrived in 1841, Brighton became a favourite escape for Londoners, including royalty. King George IV, in particular, left a lasting legacy when he commissioned the Royal Pavilion, a palace inspired by Indian and Chinese architecture. It’s still one of the city’s top attractions today!

Brighton Royal Pavilion

Even now, a large proportion of Brighton’s visitors—around 41%—come from London for day trips. Many of Brighton’s major landmarks were built in the Victorian era, like the Grand Hotel, Hilton Brighton Metropole, Palace Pier, and West Pier. In recent times, Brighton joined forces with Hove in 1997. It was granted city status in 2000 to the city of Brighton and Hove.

Timeless Appeal

Brighton isn’t just an average British seaside town. It blends history with modern life, offering something for every kind of visitor. Whether you’re into historic landmarks like the Royal Pavilion or prefer the city’s vibrant arts and music scene, it’s no wonder Brighton has earned a reputation as a must-visit destination.

The Famous Seafront

No trip to Brighton is complete without a visit to the seafront, which captures the spirit of the city. The Brighton Palace Pier, which first opened in 1899, is a reminder of Brighton’s long-standing connection to tourism. With its old-school arcades, fairground rides, and classic fish and chips, the pier takes visitors on a nostalgic journey back to traditional seaside entertainment.

Brighton Palace Pier

Just west of the Palace Pier, you’ll notice the remains of the West Pier. The West Pier opened its doors in 1866 and was one of Brighton’s most iconic landmarks. Over the years, it suffered a series of unfortunate events, including storm damage and two devastating fires in 2003. Today, the skeletal remains of the pier sit offshore and stay as a reminder of its former glory. Though no longer accessible, the West Pier is beloved by locals and has become a popular subject for photographers.

In 2016, Brighton i360 opened on the beachfront directly north of the West Pier. Built as a vertical pier to honour the iconic Brighton landmark, Brighton i360 was built on the foundations of community and sustainability and to offer visitors a unique experience. Attracting tourists globally, Brighton i360 is home to the best views of the South Coast as you glide up to 450 ft above the city.

Brighton i360

Stroll along the seafront and find beachside bars and seafood shacks. Pop into quirky shops selling everything from local art to vintage finds. The beach is the perfect spot for relaxing, trying out water sports, or enjoying an ice cream with a view. The promenade is always full of action, with street performers, cyclists, and families enjoying the fresh air—it’s a hotspot for both tourists and locals.

Art & Culture

One of Brighton’s biggest draws is its thriving arts and culture scene. Nicknamed “London by the Sea,” Brighton offers the cultural excitement of a big city with a more laid-back, seaside vibe. The city hosts several festivals throughout the year, with the Brighton Festival in May being the highlight. As one of England’s largest arts festivals, it showcases everything from theatre and dance to visual arts and live music.

If you like street art, the North Laine area is a must-visit. Its colourful murals and graffiti blend perfectly with independent shops, cafés, and vintage boutiques, creating a bohemian atmosphere that’s unlike anywhere else in the UK. Brighton’s creativity shines through in its many music venues, galleries, and alternative theatres.

Sustainable Tourism

With this year’s World Tourism Day theme—”Tourism and Peace”— sustainable tourism is being pushed to the forefront. Brighton is a leading example of sustainable tourism. The city has implemented plenty of eco-friendly initiatives to ensure tourism grows responsibly. Projects like the Brighton Energy Co-op, promote renewable energy, and the city’s recycling programs show how committed Brighton is to sustainability.

Brighton’s compact size and excellent public transport system also make it easy to explore without needing a car, helping to reduce tourists’ carbon footprints. Whether you’re walking along the seafront, cycling around town, or hopping on the eco-friendly Volks Electric Railway, there are plenty of green options for discovering everything Brighton has to offer.

A Place for Everyone

Brighton is known for being a welcoming and inclusive city. Famous for its LGBTQ+ friendly atmosphere, it draws visitors from all over the globe. The annual Brighton Pride event is one of the largest in Europe and celebrates diversity while giving a huge boost to the local economy.

Brighton Pride Parade

As we celebrate World Tourism Day, Brighton stands out as a great example of how tourism can be a force for good. With its blend of historical charm, modern attractions, cultural vibrancy, and commitment to sustainability, Brighton is an ideal destination for anyone looking for fun and a bit of inspiration. Its warm, welcoming vibe, beautiful surroundings, and forward-thinking approach ensure that it will remain a beloved tourist spot for years to come. Whether you’re visiting for the first time or are already a Brighton fan, the city invites you to experience its unique charm for yourself.