As part of the regeneration of the seafront and the area surrounding British Airways i360, Brighton & Hove City Council has created retail space beneath the old arches around the West Pier.

All of the shops are innovative, independent businesses that really capture the spirit of Brighton…


The Lollipop Shoppe

Gifts and Interiors

The Lollipop Shoppe

Marco runs the show, ably assisted by Marika. The Lollipoppe Shoppe is an Aladdin’s cave of contemporary gifts and home interiors:


Brighton Photography

Prints, frames and books

Brighton Photography

Photographer Finn Hopson is displaying and selling prints from his exquisite collection. He also runs exhibitions to showcase other photographers and his website has some fantastic shots of Brighton and the South Downs.


Banana Louis Hair Studio

Hairdressing, hair and skincare products


Sea views, sunshine, the sound of the waves…can you imagine a better place to have your hair cut? Leave your ‘do’ to Lisa and relax with Brighton’s most iconic view.


Artist Anon

Original clothing and artwork

Artist Anon

One of Brighton’s most mysterious designers, presenting ‘delectable delights to titillate your sensibilities’. Step inside for unique clothing and paper prints. You may even meet the mysterious Artist.


Bailey Alexander Gallery

Art and Jewellery

Bailey Alexander Gallery

The combined works of a silversmith and a painter. Visit their arches gallery to purchase handmade crafts direct from the producer – what could be more Brighton? And if you feel like unleashing your inner artist, the pair run regular workshops for creatives of every level.



Gifts and homewares


What better place to shop for presents than in this lovely boutique by the sea? We defy you not to love their creative solution to keeping the kids entertained while the parents shop… although it looks as if the adults love it just as much!

Lavender Room

Gifts and homewares

A lifestyle boutique offering beautiful things for you and your home. The beautifully smelling shop offers an eclectic mix of fashion, gifts and home accessories

Mia Beach

Knitting and crochet specialist

I found you

Master of wool, Magi Altwegg, presents her comprehensive selection of knitting, crochet and ladies clothing. Be sure to pop in and enquire about her how-to courses.

The Hat Hut



While you’re at it, don’t miss the chance to say hello to Dorian and the team at The Hat Hut. The seafront regulars will be selling hats, bags and all manner of other goodies.



Photo credit Adam Bronkhorst