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Brand Activation & Filming

Knockout panoramas from a futuristic viewing pod and a highly flexible modern beachfront site at the heart of Brighton make Brighton i360 an exciting choice for product launches, brand experiences and location filming. 

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Caterham car on Brighton i360

Extraordinary Scene

Bring an element of drama to your product launch by hiring the South Coast’s most extraordinary venue, the Brighton i360 viewing pod.

As you and your guests glide up slowly to 450ft and the spectacular views of city and coast open up all around you, it’s the perfect moment for your own big reveal.

We have a sound system and screens on board to help you create the slickest of presentations and our unique Nyetimber Sky Bar will make sure everyone is kept topped up with award-winning local tipples.

Got an attention-grabbing stunt in mind? We’ll do our very best to make it happen – we’ve even had a car in the pod and celebrities abseiling from the viewing tower!

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Jaguar branding from the BA i360 pod

High Footfall

Back at beach level, you can use our multiple flexible rooms with AV capabilities. Our rooms are a blank canvas so it’s easy to create whatever atmosphere and backdrop you desire, from smart and business-like to an entire fantasy makeover.

Our sizeable beachfront terraces allow for outdoor activations with plentiful exposure to the millions of annual visitors to Brighton beach.  Previous external activations have included vehicle exhibits, pop-up food and drink outlets, product sampling, publicity stunts and sporting activities.

Brighton i360’s experienced on-site catering team will further help you surprise and delight your guests. They have plenty of ways to make our wonderful sea views part of the experience, from a barbecue on our terrace to elegant Sky Dining on the pod itself.

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Location filming at Brighton i360

Film Location

Brighton has a key place in filming history. As a modern landmark, the Brighton i360 is a natural choice to continue that tradition.

Our pod, with its dramatic 360° views over city and sea, adds a fresh perspective to key scenes or interviews. It can also be a fun and stylish choice for a music video. Whatever you have in mind, with a capacity of up to 175 people, you’ll have plenty of room for cast and crew.

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Heart FM broadcast at Brighton i360

Beachfront Venue

At beach level, you could transform our flexible function room hire spaces that act as a blank canvas. Or, use our private, elevated sea view sun terrace for a piece to camera, a restaurant scene or a performance. We also have a stylish light-filled bar and restaurant that can be used in dramas or for a temporary studio.

With multiple event rooms to hire in the same venue and experienced on-site caterers, it’s easy to store your kit and meet the needs of your crew under one roof.

It’s also good to know our beachfront venue in Brighton is a drive-up site, backed by all the city facilities.

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