post_logoToday we are delighted to announce our new name as British Airways i360.

We have signed a 5 year, landmark deal with the nation’s favourite airline, British Airways, as our headline sponsor.

British Airways i360 with Toll Booth | Brighton

Flying the Flag for British Tourism

As one of this country’s most iconic and respected travel brands, this deal offers great benefits to not only British Airways i360 in Brighton, but also the region. Putting the British Airways name to the i360 in Brighton is a wonderful fit:

  • With their huge presence in the South East, operating more than 40,000 flights a year from Gatwick airport, British Airways bring more people to the UK than any other airline.
  • British Airways already employ 2,500 people at Gatwick airport, 1,000 of whom live in Sussex, with a few hundred residents of Brighton & Hove.
  • By supporting the i360, British Airways will help further promote Brighton and Sussex to the international tourism market. Through this partnership, the South East as a whole will receive a major boost.

“We are delighted to have such a prestigious British and global brand sponsoring our ground-breaking attraction.

British Airways i360 Headline Sponsor Announcement | Brighton

Representatives (left to right): BA Ambassadors, Geoff Raw, Lynne Embleton, Eleanor Harris, Colm Lacy, Warren Morgan, BA Ambassadors

Brighton is already a major tourist destination attracting 11 million visitors and more than 1 million international holiday-makers every year. Through this partnership, we can build on Brighton’s reputation around the world, as a fantastic city with all it has to offer. Our arts and culture, fabulous bars and brilliant restaurants (including British Airways i360’s very own brasserie), our vibrant festivals and quirky events, that are so unique to Brighton & Hove.

Our Chief Executive, Eleanor Harris said about the partnership: “We are delighted to have such a prestigious British and global brand sponsoring our ground-breaking attraction. British Airways and the i360 share a similar market regionally in the South East and a comparable international reach. We also share a proud history of engineering and design excellence.”


A Keen Interest in Engineering

This partnership also represents a shared vision for cutting edge engineering and design. British Airways has a long standing history celebrating and supporting British design and engineering, leading the way in the airline sector with innovations such as supersonic travel and the world’s first fully flat bed in business class.

British Airways i360 is a unique engineering accomplishment. We both have much to be proud of!
British Airways i360 Headline Sponsor Announcement | Brighton

A View From Above

Public flights on-board British Airways i360 will be boarding in Summer 2016. In the meantime, the British Airways i360 in Brighton can be seen from the windows of many flights into Gatwick airport.
We would love to see your photos! Use our new hashtag #bai360 on social media, whether you’re flying above us or visiting our site on Brighton seafront.

We have also changed our social media accounts. If you already follow us, you don’t need to do anything.
However if you want to keep up to date with the goings on at British Airways i360 including construction updates, ticket sales or jobs at the British Airways i360 in Brighton, be sure to follow us:
Twitter – @BA_i360
Instagram – @BA_i360
Facebook – BritishAirwaysi360

Finally sign up to the British Airways i360 newsletter, to be the first to know about special events and when the first tickets go on sale.

We look forward to welcoming you on board British Airways i360!