When selecting the ideal event venue, multiple factors come into play. From technological capabilities to accommodating capacity, the venue plays a pivotal role in its ultimate success.

Begin by clearly defining the nature of your event. Reflect on the event’s purpose and objectives. Then outline your requirements, anticipate the expected number of attendees, and establish a suitable date and time. Make sure you factor in technological necessities, such as audiovisual equipment, and set a realistic budget encompassing venue rental fees along with additional expenses like catering and equipment rentals.


Securing a space that offers ample room to accommodate your needs is crucial. A cramped environment can detract from the atmosphere, leaving attendees uncomfortable and stifled. An overly spacious venue may create a sense of emptiness, hindering interaction and engagement among participants.

Consider the number of attendees carefully and seek a venue that aligns closely with your anticipated capacity. Opting for a space that exceeds your requirements may seem appealing for its extra room, but it risks diluting the ambiance and energy of your event. Prioritise finding a location that strikes the right balance, ensuring that attendees feel comfortable and engaged throughout the proceedings.

Location and accessibility

Choosing the right location is pivotal in your events success, especially if your guests are coming from various locations. Opting for a venue with good accessibility is paramount, particularly for delegates relying on public transport.

If possible, conduct an onsite visit to personally assess the venue. This first-hand experience allows you to gauge the venues ambiance, facilities and cleanliness and ensure it aligns with your events objectives. Pay particular attention to accessibility features, such as ramps, lifts, and facilities to ensure you cater to guests with mobility needs.

At Brighton i360 our meeting and function, rooms are bathed in natural light, offering a picturesque view of Brighton’s seafront. With rooms available overlooking Brighton seafront, guests can soak up the sun and enjoy the sea views. All our function spaces open right onto a private sea-view terrace for some sunshine serenity throughout the day.



Type of event

Consider what type of event you are planning. If you are planning a conference, you’ll need to ensure your room is equipped with comfortable seating and top-notch audiovisual amenities to facilitate keynote speakers.

On the other hand, if you’re organising a social event, such as a party, your priorities may shift towards securing a venue with space for guests to mingle freely. A venue that fosters movement and interaction among attendees is essential for creating a vibrant and memorable atmosphere.


The layout of the event plays a pivotal role in shaping its dynamics. Consider whether you require designated areas for small group discussions or productivity zones to facilitate work sessions.

Opting for venues that offer flexibility is vital, allowing your event space to seamlessly adapt to meet the evolving requirements of your event. Our diverse range of function room options cater to gatherings of varying sizes, accommodating anywhere from 10 to 300 attendees. With the convenience of bi-folding doors, certain spaces can be swiftly reconfigured or combined to suit your changing needs throughout the day.


Facilities and services

From essential furniture like tables and chairs to modern amenities such as whiteboards and TVs, these elements play an important role in orchestrating a successful event. In today’s world, the presence of fast and reliable Wi-Fi is indispensable, ensuring seamless connectivity throughout your proceedings.

Beyond technological necessities, other services and facilities that need consideration include catering options, audiovisual equipment, video conferencing capabilities, air conditioning, TV screens, and breakout rooms.

At Brighton i360, our inhouse event team are committed to ensuring that your event runs seamlessly. Our onsite amenities include TV screens to top-notch sound systems and audiovisual technology. With super-fast fibre-optic broadband available throughout our venue, you can rest assured that your event will run smoothly from start to finish.


Flexibility is crucial to successful event planning. Whether it’s shifting the event date, fine-tuning its duration, or tailoring catering arrangements, a venue that prioritises flexibility eases stress and streamlines coordination.

When assessing venues, analyse their cancellation policies, deposit requirements, and liability agreements. Clear and accommodating terms in these areas amplify the overall flexibility of your event planning journey.

Following these essential steps ensures a memorable and impactful experience for your attendees. At Brighton i360, we not only provide all the mentioned amenities but also offer much more! Allow us to assist you in crafting a successful corporate event, leveraging our exceptional location and distinctive seaside charm to create lasting impressions.

Find out more about our event spaces or make an enquiry today.