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Universal Appeal

People love to see a city from above. Anyone who’s ever visited the Eiffel Tower, the Empire State Building or the London Eye knows that a bird’s eye view of a famous city is a sight that never leaves you. Who can forget the feeling of rising slowly above the buildings and noise of London, or seeing Paris sprawling away beneath their feet? Landmarks like these not only enhance the skyline - they are ways of celebrating the cities they belong to, offering the chance to see them (and love them) in their entirety.

With its new i360 tower, Brighton too will be a city that can be experienced from on high. We believe that like London, Paris or New York, Brighton has amazing panoramas that have yet to be discovered: miles and miles of bright blue sea; the tiny labyrinthine streets of the Lanes; the grand Regency architecture of Hove seafront; the dramatic chalk cliffs at Seven Sisters; the wild expanses of the Downs. No other city has surroundings so varied and so unique.

The inspiration

The Brighton i360 has been designed by husband and wife team, David Marks and Julia Barfield of Marks Barfield Architects, who conceived and designed the London Eye, still the UK's most popular paid-for attraction 14 years after it opened.

David Marks describes their inspiration for the i360:

"Anyone who has been on the London Eye remembers it as an incredible experience. Ever since the completion of the London Eye, people have been asking us to replicate it elsewhere. We wanted to create a similar sort of visitor experience with a view that slowly unfolds as you gradually ascend, but with an enhanced more spacious pod enabling guests to walk around to enjoy the 360 degree views."

We have been able to incorporate the latest sound and entertainment system and a bar so the i360 can host sky high music and entertainment events, as well as weddings and private events. We also have an ideal beach-side visitor centre with dining, exhibition, functions and retail space. We have learnt from the London Eye to make the i360 an even better experience”.

Design and facilities

At 162 metres high, and with an observation pod rising to 138 metres, the i360 will be Britain's highest observation tower outside London – taller even than the London Eye.

The i360 has a slender, elegant design. Sited on the axis of the Grade II* Regency Square, it will make a positive contribution to the Regency Square Conservation Area, adding visual interest and enhancing its character and appearance.

At the foot of the tower will be a publically accessible building with a large beachside cafe/brasserie with seating for more than 400 people (including a beach-side outside deck); exhibition space focused on displaying work by local artists; a shop; and toilet facilities. There will also be a dedicated hospitality suite with rooms available for private events and weddings.

Sponsorship and naming rights opportunities are currently available. Please contact I-Xperience: enquiries@i-xperience.co.uk

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